Draft Day: Abstract Beta 0.1

So I finally sat down and hammered out the first draft of my abstract. I really wasn't too worried about it, once I narrowed my topic, and oddly enough, reading some of the textbook helped me figure out how I plan to attack it. So here we go...

Technology vs. The Bureaucratic Machine: Will the Net-Generation Bring Change to Canada's Broadcaster?"

The presence of the Canadian Broadcasting Corporation is felt everywhere in Canada. From the largest cities to the smallest towns, CBC television and radio reaches millions of homes across the country. Once thought of as a bureaucratic machine, slow to embrace change, attitudes are shifting, as the workforce becomes younger and more tech-savvy. While CBC still struggles to keep up with changing times, in other areas they are leading the way with emerging technologies like streaming video and podcasts. In the coming years, as the net-generation (or millenials) take over CBC, will the pace of change increase or will the bureaucracy of a massive organization hold it back like it has in the past? What will be the impact of these wired new wonderkids? Drawing from the author's own experience working in CBC Technology, this study will combine qualitative methods like interviews with key members in the CBC community and quantitative measures like employee surveys to assess opinions across the rest of the corporation."

Just to show you how cutting edge the CBC can be, check out this little gem from a 1993 edition of The National.